HowTo JSON-LD Event

This structured data element is particularly suitable for announcing one-off events in news or an event page. It is not an event list or calendar of events.

I use it when I organize seminars and lecture evenings. This way, visitors who search for this event on the search engine of their choice will immediately see the most important facts. An example from practice is the Web Monday in Halle, which I organise every month.

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Webmontag Halle im Januar",
"startDate": "2020-01-27T19:00",
"endDate": "2020-01-27T22:00",
"location": {
"@type": "Place",
"name": "MMZ Halle",
"address": {
"@type": "PostalAddress",
"streetAddress" : "Mansfelder Str. 56",
"addressLocality" : "Halle (Saale)",
"postalCode" : "06108",
"addressRegion" : "LSA",
"addressCountry": "DE"
}
},
"image" : ["https://webwirtschaft.net/wp-content/uploads/webmontag.jpg"],
"performer": {
"@type": "PerformingGroup",
"name": "webmontag society halle"
},
"description": " Am 27. Januar 2020 ab 19:00 findet der nächste Webmontag im <a href=\"https://mmz-halle.de/\">MMZ Halle</a>, Mansfelder Str. 56, 06108 Halle (Saale) statt. Der Eintritt ist natürlich wie immer frei. Weitere Infos auf der <a href=\"https://www.facebook.com/webmontag/\">Facebook-Seite</a>. "
}
</script>

#Shortcode für Event im TinyMCE

[sc_fs_event html="true" title="Webmontag Halle im Januar" title_tag="h2" event_location="MMZ Halle" start_date="2020-01-27T19:00" end_date="2020-01-27T22:00" street_address="Mansfelder Str. 56" address_locality="Halle (Saale)" address_region="LSA" postal_code="06108" address_country="DE" image_id="1432" performer="PerformingGroup" performer_name="webmontag society halle" offer_availability="InStock" offer_url="" currency_code="EUR" price="0" offer_valid_from="2020-01-27T19:00" css_class="" ] Am 27. Januar 2020 ab 19:00 findet der nächste Webmontag im MMZ Halle, Mansfelder Str. 56, 06108 Halle (Saale) statt. Der Eintritt ist natürlich wie immer frei. Weitere Infos auf der Facebook-Seite. [/sc_fs_event]

#Result in the SERPs